CSR

Media Activities
守る人たち〜みんなのためにありがとう〜
The Protectors ~ Thank You for Helping Us~
This program introduces the activities of police officers who worked relentlessly to protect the lives and safety of citizens during the Great East Japan Earthquake of March 11, 2011. Six years after the disaster, we hope this program offers an opportunity to highlight the bravery of those police officers and recall conditions at that time.
What could I have done at that time…
What could I have done at that time…
Amidst the heart-rending images and terror of the nuclear disaster that was reported day after day, there were also numerous moving stories of people striving to save others without regard for their own wellbeing. Many such events took place in areas that suffered particularly massive damage. This program follows the exploits of the small heroes who until now had been overlooked by news coverage.
Wishing to convey gratitude
Wishing to convey gratitude
There are people who saved lives during the unprecedented disaster of 3.11, and people who supported broken hearts during the recovery process. We convey feelings of gratitude intermingled with firsthand accounts of what happened.
What could I have done at that time…2
What could I have done at that time…2
Almost one year has passed since that unprecedented disaster. In the midst of the disaster, some people risked their lives to save others. Everybody stands at a turning point at some time in their life. These stories make one wonder: How would I have reacted in the same situation? What could I have done?
The leaders who support the recovery effort
The leaders who support the recovery effort
In every age, powerful leaders are needed most during times of difficulty. Sometimes, in emergencies, the ability to lead the way in solving immediate problems is needed more than the type of charisma that pursues high ideals. This program aims to answer questions of what is needed and what needs to be done.
Wishing to convey gratitude 2
Wishing to convey gratitude 2
A year and a half have passed since the Great East Japan Earthquake, a disaster which has brought forth much sorrow. The losses have been immeasurable. Amidst the losses of loved ones, homes, ways of life, dreams, feelings and even words, a single feeling emerges – “thank you”. We give expression to feelings of gratitude intermingled with firsthand accounts that we couldn’t convey the first time.
Messages from the elderly
Messages from the elderly
This group of over-60-year-olds share free ideas, convictions and sentiments based on the hope that the nuclear power plant accident will be settled. We follow the activities of the Fukushima Nuclear Power Plant Accident Action Group, which was established in the hope of settling the accident and ensuring that no negative legacy is bequeathed to the younger generation. They continue to battle against fading memories and send out the message that “senior retirees can take the place of young operators in performing the optimum work.”
Driving on a dream! LFA
Driving on a dream! LFA
Dreams and reality join to display a truly authentic experience. We follow the test drive event featuring the entirely made in Japan super sports car, the Lexus LFA, that materialized under the support of Toyota General Motors and Akebono Brake Industry Company, Limited in an effort to restore dreams and hope to students who had been emotionally damaged by the disaster.
Keep Going Fukushima
Keep Going Fukushima
The LFA test drive event was held out of a desire to give dreams and hope to young people who were emotionally damaged by the disaster. This program asks what is needed among the children who will drive the future of Fukushima and Japan in 10 and 20 years from now.
Never forget that day, that time
Never forget that day, that time
Some things have changed while others have remained the same in the two years since the Great East Japan Earthquake. This documentary tracks the men of the fire brigades that are most closely linked to communities. We introduce their experiences in the disaster, the lessons they learned from the disaster, and their efforts as they continue to work for their communities today.
Young people! Build the future of Japan
Young people! Build the future of Japan
Dreams, Hopes, and Passion
We have returned once again this year to deliver hope to the young people of Fukushima and help them emotionally recover from the disaster! We support students who are determined to overcome repeated failures and adversities and move forward towards their dreams.
HAVE FUN! HAVE A DREAM!
HAVE FUN! HAVE A DREAM!
“It may be just a machine, but it conveys something special.” This is the story of how people delivered dreams for the future to the children of Fukushima through a super car.
There are people we want to protect
There are people we want to protect
For 90 days, we followed the exploits of candidates aspiring to become Self-Defense Force officials in order to protect the people and land of Fukushima.
Summer spent with the super car
Summer spent with the super car
The LFA came to Fukushima again this summer! This program conveys the brimming enthusiasm of students who are determined to “live life positively”.
LFA Test Drive experience
Media Activities
Iwaki Battery Valley Promotion Organization